Alisha Ramos, a 27-year-old software designer and tech industry veteran, wanted to find a way to connect every woman who felt the same in one big community.
Called “Girls’ Night In”, Alisha launched her weekly newsletter for “boss women who’d rather stay in tonight” in late January 2017. Until now, the number of the subscribers are already in the tens thousands. It has also gained 5,000 Instagram followers and 2,000 followers on Twitter.
“As an introvert, I dislike going out to noisy, rowdy bars where my friends and I can barely have a real conversation. And especially now that I’m in my later twenties, I’d rather host an intimate dinner or night in with my friends,” Alisha wrote in a Medium post.
“First, we’re all in our mid- to late-twenties, and I saw everyone starting to burn out at work and in their personal lives too. Second, I saw that we were all getting tired of the whole ‘let’s go to a bar and rage until two in the morning’ scene, and we craved more meaningful ways to connect and develop our friendships with one another. Instead of going out, we were staying in more and hosting simple dinners and gatherings. ‘Girls’ Night In’ is sort of the answer to both of those trends.”
Delivered every Friday mornings, the millennial pink-branded emails are filled with emoji, playful, and include a to-dos list during your night in – everything from television shows to stream, articles to read, to body wash recommendations to buy – and GIFs to get the readers in the #TGIF mood.
“Our mission at ‘Girls’ Night In’ is to make it easier for you to take a break, treat yourself, and connect with a community of other boss women who’d rather stay in tonight,” according to a statement on the website.
“We are helping serve the need for women to take a break, relax, and recharge.” Alisha said in an interview with NiemenLab.
Other than the newsletter, “Girls’ Night In” also provides articles and inspiring interviews with boss women on its website.
If you feel like you’re one of the boss woman who’d rather stay in on weekends, visit Girls’ Night In website and subscribe to their newsletter. You can also follow Girls’ Night In on Instagram, Twitter and Facebook.
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