The project is led by models Clementine Desseaux and Charli Howard, after feeling tired of being photoshopped and criticized for being size two.
“We believe size and color doesn’t [sic] limit us as models and as women. We believe all body shapes and ethnicities deserve to be represented in fashion and in the media,” according to a statement on the website.
The media and society have taught women to be ashamed of their physical flaws, despite the fact that there is no such thing as a perfect body. In an interview with HuffingtonPost, Clementine reminds people that even models have cellulite, stretch marks and other individual physical attributes that are considered imperfections.
“Our physical attributes do not define us as women, our strength and character does,” the website says.
Join the movement on Instagram and Twitter with hashtag #iamallwoman if you believe that all types of women bodies, including yours, deserve to be represented in the media.
Also check out this photo series.